Fixing Leaky Buckets. Scaling with Clarity.
As a Fractional CMO, I help leaders uncover what's slowing growth, fix the leaks, and scale with clarity and confidence.
Let's build smarter together
My work focuses on:
- Identify where revenue and momentum are leaking
- Aligning marketing strategy, channels, and execution
- Creating operating models that support confidence scale
- Clarifying brand decision-making and ownership
About Lisa A. Bailey
My Passion
I’m a marketing executive who transforms purpose into performance and enjoys every moment of it. I’ve assisted fitness and wellness brands in achieving rapid growth, standing out, and scaling smartly.
From managing media portfolios to launching innovative campaigns, I leverage strategic firepower and executional rigor. I thrive on collaborating with bold leaders to ignite demand, and enhance revenue.
Big-picture thinker. Results-obsessed. Always ready to roll up my sleeves.
How I Engage
Leaky Bucket Diagnostic
Brand Governance & Scale Enablement
Fractional CMO Leadership
A focused, CEO-level assessment that identifies where growth is eroding, prioritizes the highest impact fixes, and delivers a clear 90-day action roadmap.
Fractional CMO Leadership
Brand Governance & Scale Enablement
Fractional CMO Leadership
Hands-on senior leadership during growth, transition or complexity providing clarity, accountability, and momentum without full-time overhead.
Brand Governance & Scale Enablement
Brand Governance & Scale Enablement
Brand Governance & Scale Enablement
Practical frameworks and guardrails that allow teams to move faster while protecting brand integrity as the organization grows.